When your video performs poorly and you aren’t sure why ⬆️

The struggle is real, but we can help. Improve your video quality with these 5 tips for eye-catching TikTok videos!

5 Tips for Better TikTok Videos: Up Your Quality Game!

1. Light Up Your Space!

Imagine watching a movie with poor lighting—pretty dull, right? The same goes for your TikTok videos.

Action Items:

• Natural lighting is your best friend here, so shoot near windows or in well-lit areas.

  • If you're filming indoors, invest in affordable LED ring lights or softboxes.

  • Find the best lighting setup for your recording space. Experiment with different angles and intensities to discover what suits your style.

  • One of our favorite light box setups

2. Steady Shots are Gold!

Shaky camera work can be a real turn-off for viewers. Luckily, you don't need expensive gear to achieve steady shots.

Action Items:

• Stabilize your shots with a tripod or a silicone suction phone case for mirrorsTry using a tripod, a stable surface, or even DIY solutions like propping your phone against books.

• Bonus tip: shooting in slow motion mode can help mask minor shakes and add an artistic flair to your content.

• Our favorite silicone suction phone case for mirrors

• Our favorite ring light

3. Master Composition: Frame it Right!

A well-composed shot instantly grabs attention. The rule of thirds is your secret weapon here.

Imagine your video frame divided into nine equal segments by two horizontal and two vertical lines. Place key elements along these lines or at their intersections to create visually appealing compositions.

@canonsg

What is the Rule of Thirds?🤔 #canon #canonsg #canonteaches #LearnOnTikTok #learningisfun #ruleofthirds #EOSR8 #photography101 #foryou #fyp

Action Item: Experiment with different compositions and placements of subjects within the frame to see what works best for your content.

4. Sound Quality Matters!

While stunning visuals are vital, clear audio is equally important. Remember, your audience should hear you loud and clear, even if you're filming in a noisy environment. Invest in a microphone compatible with your smartphone for better sound quality.

Action Item: Research and purchase a budget-friendly external microphone that suits your device.

Here is a great microphone suggestion

5. Edit like a Pro!

Editing turns raw footage into polished content. We know it can be difficult, luckily, there are user-friendly editing apps that offer a range of features.

App suggestion:

• CapCut - CapCut offers a lot of editing features—from simple trims to advanced effects like text overlays, dynamic transitions, and jaw-dropping filters, it’s a great resource for all.

Action Item: Download a video editing app that aligns with your style and start experimenting with different editing techniques.

• Trim clips, add filters, captions, and music to give your videos that extra flair. Make sure your edits enhance the story you're telling.

Case Study: Anna Sitar - From 0 to 11 Million Followers in 2 Years

@annaxsitar

this ✨ mini music video ✨ might be my favorite yet 😛

Background: Anna went to Western Michigan University to study mechanical engineering before moving to California to pursue her dreams of working in film. When the pandemic happened in 2020 she had a lot of time in her hands and began posting content multiple times a day on TikTok and amassed a following of over 11 million in two years!

Strategy: Anna's approach hinges on relatable, high-quality content, skillfully edited into binge-worthy videos.

Why This Works:

Relatable: Her videos resonate with her audience's experiences, interests, and emotions. This establishes a strong connection and engagement with viewers!

High Quality: The video edits maintain a dynamic pace, emphasize important points, and evoke curiosity, compelling viewers to watch more content in succession. By weaving together relatability, quality, and skillful editing, Anna creates a video experience that keeps her audience coming back for more.

How does this apply to your content? Let’s break it down!

What Anna Does: Speaks directly to the camera as if talking to a friend, forging a relatable connection that resonates with viewers.

What you should do: speak to the camera in a natural way like you’re speaking to a friend!

What Anna Does: She takes you on a journey with her! One example being her series "Another Day, Another Starbies.”

What You Should Do: Bring your followers along journeys with you so that they feel more connected to the video and want to follow you.

Here are more lessons we can learn from Anna Sitar:

Discover Your Voice

Find your unique voice and style that resonate with your personality. Whether it's humor, motivation, or creativity, authenticity is key.

Choose Empowering Themes

Create video series that inspire and uplift your audience. Share advice, personal stories, or experiences that empower others to strive for more.

Consistency is Key

Commit to regular posting to maintain engagement with your audience. Consistency helps build trust and keeps viewers coming back for more.

Engage and Interact

Respond to comments and engage with your followers. Building a community fosters a sense of belonging and encourages deeper connections.

Experiment and Evolve

Don't be afraid to evolve your content and try new ideas. Experimentation keeps your content fresh and keeps your audience engaged.

Tool To Help Create Engaging Videos

Download CapCut from the app store and try these features:

Templates

• Use templates to find what is trending and gain inspiration for content

• Use Auto Captions to automatically add animated captions to your videos to make them more engaging and increase watch time

• Use the prompter feature to create your own teleprompter and read your script as you film!. Textual embellishments to add context and flair to your content.

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Alex
Video Beehive